We keep our traditional product development-every other year we redesign our beds. Sleep was important 170 years ago too, but I think it is even more important today. We believe that we can do that by purely focusing on the best products because today, more than ever, people need a better bed and the best possible sleep. We use the same values today because we believe that the Hästens consumer and our brand are both focused on achieving and using the best products. We also believe the Hästens consumer and our brand are focused on making the world a better place and making people’s lives better. He started the company because he noticed that people who were the best at serving others and people who can produce and make the best products were the most successful. Jan Ryde: Hästens was founded by my grandfather’s grandfather on March 22, 1852. PENTA : How does the long history and heritage of your company affect the way you approach the business in the 21st century? Ryde recently spoke with Penta about the increasing importance of good sleep-and a good bed-today. You can even use Apple Pay to complete the transaction. Next year, Hästens will roll out its point-of-sale iPhone app designed to reduce the time it takes to order a bed in one of its stores from 30 minutes to about two minutes.
While the company upholds its commitment to the environment by using only sustainable natural materials in its products, it is leveraging technology to enhance customer service. boutiques to a dozen, with about double that number of retail partners across the country. Galleria in McLean, Va., bringing the number of U.S. And the previous month it opened its first store in the Washington, D.C., market with
#Hasten mattress price plus#
Hästens partnered with the Lotte New York Palace hotel to develop a 3,500-square-foot Hästens Ultimate Sleep Suite (from $10,000 per night), furnished with a king-size Vividus in the master bedroom and two queen-size Hastens mattresses in the second bedroom, plus Hästens accessories including bathrobes, sleep masks, and custom linens.Īlso last month, the brand launched in Bloomingdales, an upscale national department store, marking the first time its products became available online. In November, the company generated media buzz with the launch of its $189,000 Vividus bed, a ne plus ultra mattress made with springy horsetail hair, cushioning flax, slow-growth pine, fine wool, and long-fiber cotton, hand crafted over the course of 45 days.
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